Facebook Ads Techniques: Increase Your Campaign Results

$56

Product Description

Course Description

  • play 34 Videos
  • time 1.7 Hours

Facebook Ads Techniques: Enroll in this course for the complete guide to harnessing the full potential of your Facebook Ads. By the end of this course, you’ll be able to implement expert targeting techniques and start scaling your ads. . You’ll learn the ins and outs of online advertising including why metrics matter and how to test your content. This course is perfect for business owners or freelancers who are already running Facebook Ads and want to take them to an expert level.

Facebook Ads Techniques: Increase Your Campaign Results

Facebook Ads Techniques:

Course Syllabus

 

Chapter 1: Introduction

  • 1. Introduction (2:00)

Facebook Ads Techniques

Chapter 2: Four Vital Metrics

  • 2. What Metrics Matter? (2:34)
  • 3. How to use these metrics (4:37)
  • 4. Track the metrics in Ad Manager (5:04)
  • Chapter 2 Exercise
  •  2: Quiz

 

Chapter 3: Ad Optimization

 

Chapter 4: Copywriting for Ads

  • 9. Introduction (1:22)
  • 10. Awareness (3:38)
  • 11. Transformation (1:39)
  • 12. Taste (1:36)
  • 13. Sale (0:53)
  • 14. Landing Page (4:04)
  • 15. Recap (0:19)
  •  4 Exercises
  • 4: Quiz

 

Chapter 5: Targeting

  • 16. Introduction (0:59)
  • 17. The power of warm audiences (4:07)
  • 18. Targeting Cold Audiences (7:29)
  • 19. Building Interest Lists (5:29)
  • 5 Exercise
  • 5: Quiz

 

Chapter 6: Scaling

  • 20. The Best way to lose all your money (3:13)
  • 21. What/How (4:43)
  • 22. Who/What (6:10)
  • 23. Who/How (3:29)
  • 24. Scale (2:12)
  • 25. Recap (1:35)
  • 6 Exercise
  • 6: Quiz

 

Chapter 7: CBO

  • 26. ASBO (Ad Set Budget Optimization)- How it used to work and what has changed (6:14)
  • 27. CBO Tactic 1: Multiple Campaigns (2:53)
  • 28. CBO Tactic 2: Ad Set Budgeting Limits (1:34)
  • 29. Tactic 3: Cost Caps (1:26)
  • 30. CBO Tactic 4: Automated Rules (1:43)
  • 31. Tactic 5: Creating a Best Performing Ad Campaign (1:23)
  • 32. CBO Tactic 6: Hack the Algorithm (1:50)
  • 33. Overview (2:25)
  • 8: Quiz

Facebook Ads Techniques

Chapter 8: Conclusion

  • 34. Conclusion (0:52)

 

Final Quiz

  • Final Quiz

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