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Ecommerce Tools

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Ecommerce Tools-For an eCommerce website to be successful in today’s competitive landscape consideration needs to be paid to several factors. Below we list the common factors that aid eCommerce success.

 

Ecommerce Tools

Ecommerce Tools-eCommerce Software:

WordPress, Shopify, Magento

Each platform has its own pros and cons including the complexity of use, flexibility, functionality, management, security measures, third-party compatibility, etc.

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Ecommerce Tools-Shopping Websites:

Amazon, Google

Ecommerce Tools-Feeding your products through to sites like Amazon and Google – yes – costs money but this should be weighed up against the additional sales generated and also the increased exposure for your eCommerce website.

The feed/s can be set up to automatically take notice of product and category changes you make on your eCommerce website and periodically regenerate and resubmit the feeds through to these shopping platforms.

Shopping Comparison websites: Newegg, Shop, ShopBot

Similarly with the ability to feed products through to sites like Newegg, Shop, ShopBot, and other shopping comparison websites the same strategy and cost modeling applies here.

Ecommerce Tools-Newsletter Managers:

Ecommerce Tools-Campaign Monitor, MailChimp

A great way to keep in contact with your customers – updating them on new products, product ranges, and other useful or sales-focused information.

Ecommerce Tools-These systems range from the simple to the elaborate; allowing simple sign-up forms through to managing customer journeys from the inception of a subscriber, the customer through their full life cycle. Some allow the integration of product feed data to be used in managing certain types of newsletters like basket abandonment. GDPR is an important consideration so ensure you follow the guidelines before sending out any communications.

Social Media Platforms:

Ecommerce Tools-Facebook, Twitter, LinkedIn

Another great way to engage potential and existing customers. It may be it is sales, customer service, information dissemination, or general engagement – Social Media is a must for most businesses.

With Social Media, there are a number of offerings here in relation to reaching your intended market. This encompasses both free and paid forms of advertising your eCommerce website. And each platform attracts its own type of audience and user so research the top x number of Social Media platforms to find where your audience is.

Campaign Managers:

HubSpot, Infusionsoft

Ecommerce Tools-Managing the acquisition of new customers has become more complicated with the number of online channels where they can be reached or found. Newsletters, Social Media Accounts alike require management with a consistent message and with as much ease, from an administrative perspective, as possible. Offerings like that from HubSpot and Infusionsoft attempt to make this possible.

Pay-per-click Advertising:

Ecommerce Tools-AdWords, Amazon, Facebook, Twitter

Another way to reach your intended audience is to use pay per click advertising. Again there is a cost – but needs to be balanced against sales/engagement your eCommerce website gets through them. The range of these types of advertising vehicles is vast from dedicated platforms like AdWords and Amazon through to this offering is available via Social Media websites. Each provides tools, control panels, reporting, and metric targeting and like social media, your audience may be reached through a specific PPC channel so do some research/testing.

Analytics:

Google, MSN, Hotjar

Ecommerce Tools-Who is visiting your eCommerce website and what are they doing when they get there. Which pages are performing the best and which require your attention, where are you losing customers, which pages are not converting.

Analyzing the visits and engagements on your website can help you focus your attention on the parts of your eCommerce platform that require the most work.

Summary:

As you can see the list of eCommerce tools is long and a lot needs attention. As business owners, we have only so much time during the day. So work with the above tools methodically (they are not in a particular order) so that you can measure results from the work you do on each point to find which elements are the most effective for your eCommerce website.

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Source by Emmett Brosnan

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